Street Safety Initiave ~ www.streetsafety.ca

www.StreetSafety.ca

The Street Safety Initiative was developed by a coalition of west-end Cycle Toronto ward groups (13, 14, and 18) and DIGIN.

This project was sparked by a conversation between a cyclist and an e-bike rider about the need for more respect and courtesy among different road users on the streets of Toronto. Growing congestion has resulted in more aggression and carelessness on the part of drivers, cyclists, pedestrians and other road users.

The consequences are serious: Toronto’s traffic fatalities reached 63  in 2013—a ten-year high, and higher than the number of homicides in the same year (56).

These collisions are not inevitable. Safer streets can be created. In the last few decades, for instance, Sweden’s Vision Zero initiative drastically reduced traffic deaths even as the number of cars on the road increased. New York City launched a Vision Zero initiative in 2014 and other cities are starting to sign up. The City of Toronto is developing a Road Safety Plan for Toronto.

A large part of these safety campaigns have to do with urban planning, such as reduced speed limits and infrastructure changes, but there is also a role for public education to support a change in our traffic culture. This is an area in which we can all play a role.

Description:

The Street Safety Initiative brings community groups together to deliver a public education and outreach campaign. We aim to promote the key message of Vision Zero, that traffic collisions are not inevitable, and if individuals make minor changes to their habits, they could save a life. Starting with a neighbourhood project, we hope this initiative will have ripple effects in the greater Toronto area and beyond.

Our initiative is a modest education campaign built around a website and in-person outreach to the general public and new drivers in particular. The website includes key messages as well as public awareness tools and resources that call attention in a light-hearted but pointed way to dangerous and disrespectful street behaviours, like aggressive and distracted driving, cyclists or anyone else running red lights, or crossing the street while texting.

The key messages are organized by audience as follows:

Courteous cyclists… ü  stop at stop signs and red lights! ü  don’t wear headphones! ü  ride on the street, not the sidewalk! ü  use lights after dark!	Courteous drivers… ü  leave a metre when passing cyclists/e-scooters! ü  go easy on the horn! ü  stop at the stop line, not in the cross walk! ü  don’t park in bike lanes!
Courteous pedestrians… ü  don’t text and walk! ü  stay alert when crossing the street! ü  wait for the pedestrian signal before entering the intersection! ü  make eye contact!	Courteous road users (drivers, cyclists, and e-scooters): ü  shoulder-check before turning/changing lanes! ü  keep right except to pass/turn & pass only on the left! ü  signal their turns and lane changes! ü  make eye contact!

The general website content is organized using the following categories:

·         Behaviour

·         Community

·         Design

·         Humour

·         Policy

Design elements of the website were inspired by Thumbs Up Waterloo Region and Share the Road Nova Scotia.

The website will launch in late spring 2015. Once it is live, we will drive people to the site by handing out stickers and pamphlets at streetside stops, music festivals, etc. In fall 2015, teams will visit local high schools to reach students as new drivers. Just as Mothers Against Drunk Driving made drinking and driving more socially unacceptable in the 1980s and 1990s, this initiative aims to support broader efforts to do the same for the distraction, aggression, and the lack of courtesy we currently see in our traffic culture.

If there is interest in taking the initiative city-wide or further, we will gladly partner with other groups and police units. Please contact  streetsafetyinitiative@gmail.com for more information.

Check it out at www.StreetSafety.ca!

 

 

 

Collaboration amongst Community groups

Community groups finding collaboration a great way to strengthen neighbourhoods

Toronto neighbourhood associations are finding rewards in reaching across borders with the common purpose of solving urban issues.

Tara Walton / Toronto Star Order this photo

Gathering on the West Toronto Rail Path, from left, Bruce Gavin Ward, Liz Sutherland, Donna Cowan and Suhail Barot got together to develop a road safety program. 

By: Laura Armstrong Staff Reporter, Published on Wed Jan 21 2015

Donna Cowan was appalled at the anger in the streets she witnessed when she started commuting on her electric bicycle a couple of summers ago.

“It wasn’t car against bike only, it was car against car, bike against bike, walker against bike, everywhere,” she said.

So Cowan did what she’s grown accustomed to doing since the neighbourhood association she leads, DIGIN, launched a little more than a decade ago: she reached out to other local groups.

More and more neighbourhood associations like DIGIN — which is committed to the cultural, social, environmental and economic vitalization of the Bloor Street West neighbourhood around Bloordale — are breaking down boundaries and working together to strengthen their areas, Cowan said. She believes collaboration is a must if neighbourhood associations want to get anything done.

“Your community doesn’t exist in a vacuum. Just because you have a border to your group doesn’t mean you cross the street and nothing’s happening,” she said.

On Sunday, Cowan, representing DIGIN, met Liz Sutherland of Ward 15 Cycle Toronto; her Ward 18 counterpart, Suhail Barot; and Bruce Gavin Ward, from Friends of West Toronto Rail Path, to work on a street safety initiative aimed at boosting civility and respect among all people who use the road.

People need to come together to improve an area, she said.

DIGIN has had its successes. It was the group’s idea to launch the BIG on Bloor Festival, a bi-annual street festival aimed at getting people in the neighbourhood talking about how to develop their stretch of Bloor.

“It brought together not only community residents’ associations but also social service agencies, the Bloordale Village BIA (Business Improvement Area), the Bloorcourt BIA, councillors, provincial and federal elected officials. From it, people are still talking; other collaborations are still going on. It was quite fruitful,” she said.

Many community groups that neighbour DIGIN subscribe to her group’s email list to keep up to date, Cowan said.

Tara Walton/Toronto Star

From left to right, Liz Sutherland, Donna Cowan, Bruce Gavin Ward and Suhail Barot pose for a photo Sunday on Dupont St. near the Toronto Railpath. 

“When next-door associations have information, they share it. For example, our neighbourhood is notorious for having bad developers. We’ve talked with other groups to share information so you know what tactics (certain developers) are going to use on you, that sort of thing.”

New development is often a catalyst for community groups coming together, said Sue Dexter, a member of the Harbord Village Residents Association board. Harbord Village, she said, regularly collaborates with Grange Community Association and The Annex Residents Association, among many others.

“I think there are enough issues in common that we do cross each other’s boundaries and get bound up in each other’s work,” Dexter said. “In a sense, we’re riding shotgun with each other and helping each other out as best we can. Harbord Village, for example, is a delegate to the Huron-Sussex neighbourhood revisioning.”

Dexter said Harbord Village has collaborated with other groups for at least a decade now, but the collaborations are happening more often lately.

“We’re starting to think of our own selves and our interests in a different way, because we see ourselves as part of a bigger picture. It’s no longer a one-off, in a sense. It’s a bigger unit.”

The change in thinking could be part of a resurgence in initiatives led by neighbourhood residents. In September, Paul Bain, a project manager in the city’s planning department, told the Star he has observed a “renaissance” of resident-led initiatives sprouting in neighbourhoods across Toronto.

“People have understood that there’s an opportunity to go in and do things in their community, and not just sit back and wait for the city to do it all,” Bain said.

Ed Hore, co-chair of the York Quay Neighbourhood Association, said it’s been helpful to have the support of other groups as the YQNA deals with the issue of the island airport.

“We want a whole bunch of groups together on this, because we don’t want to be a whole bunch of parties all squabbling with each other.”

So much more can be accomplished by working together and capitalizing on one another’s strengths, said Tony Bolla, who is both a board member of the Regal Heights Village BIA and the Toronto Association of Business Improvement Areas.

Bolla, who also founded a community website building business, said the Internet facilitates increased collaboration. Communities across the province have contacted him asking for help to build a website of their own.

The Danforth East Community Association has also spread its wings outside of Toronto through the association’s pop-up shop project, which aims to revitalize main streets by moving temporary stores into empty storefronts.

The project has so far proven successful — the commercial vacancy rate on Danforth East has decreased from 17 per cent to nine per cent — and the team has shared information with communities within the city as well as Oshawa, Bruce County and New Tecumseth, said Gay Stephenson, one of the project’s leads.

“The pop-up shop toolkit is available for any community to use for free and we can offer a workshop to help them get started,” Stephenson said in an email to the Star Sunday.

“We began sharing it on Twitter last week, and it's been downloaded 81 times. And the City of Toronto is very keen on supporting the spread of the pop-up project through combining work with BIAs and residents associations.”

With files from Rachel Mendleson